Website Usability and Accessibility Audit
Dr. Chang Dentistry
Tucson, AZ
- Performed user testing for new and existing patients on homepage.
- Identified with client the main goals of their customer base when visiting the website and made sure those goals were clearly presented on the homepage.
- Identified areas of improvement for user experience and made recommendations accordingly.
- Performed AA and AAA level acessbility audits and recommended design changes to ensure website met accessiblity web standards
- All recommendations improved website performance without adding additional cost to client for web development, as they were simple but effective changes.
- Recommendations were presented to client in a Google Slides presentation, showing the improvements and how they would look on the website.
Website Recommendations:
- Reduce banner height so more content was above the fold of the webpage.
- Increase contrast of button background color so white text was more readable. Contrast is important for accessibility.
- Call to Actions are visually distinct from other content and above the fold, as in the CTA for new pateints to call the office is the first thing a user sees aside from the name of the business and logo. The user knows what to do immediately and does not have to search around the page.